![]() ![]() The more enticing the offer, the faster the corresponding neurons fire. Animal studies have shown that each option activates a distinct set of neurons in the brain. When you are faced with a choice - say, whether to have ice cream or chocolate cake for dessert - sets of brain cells just above your eyes fire as you weigh your options. The findings could lead to better understanding of how decision-making goes wrong in conditions such as addiction and depression. Louis have discovered that the activity of certain neurons in the brain leads directly to the choice of one option over another. News Release New insight into how brain neurons influence choicesĮffort could aid study of addiction, eating disorders, other neuropsychiatric conditions that involve faulty decision-makingīy studying animals choosing between two drink options, researchers at Washington University School of Medicine in St. ![]()
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